Private Healthcare Australia logoPrivate Healthcare Australia (PHA), formerly known as the Australian Health Insurance Association (AHIA), is the Australian private health insurance industry’s peak representative body that represents 19 health funds throughout Australia and collectively covers approximately 96% of the private health insurance industry. Private Healthcare Australia member funds today provide healthcare benefits for over 12.8 million Australians.

Private Healthcare Australia had its origins on 21 April 1971 when health funds met in Canberra to form the Voluntary Health Insurance Association of Australia Ltd. VHIAA was incorporated on 2 December 1986, taking over the role, functions and assets of the previously unincorporated body which itself represented an industry Association combining the interests of “open” Health Funds and Friendly Societies in health insurance.

In November 1991 VHIAA changed its name to the Australian Health Insurance Association Limited (AHIA) and amended its articles to allow all non-government health funds to take out membership. In October 2011, AHIA changed its name to Private Healthcare Australia.

Private Healthcare Australia currently has 19 nationally registered member organisations, which collectively represents approximately 96 percent of persons covered by private health insurance.

The principal objective of Private Healthcare Australia is to advance the interests of its members and their contributors at every opportunity in relations with governments, the media, and other organisations involved in the health care field.

It also provides an information and advisory service in relation to issues affecting health financing and maintains, on an industry basis, ongoing relationships with other professional groups and industry associations.

The role and objectives of Private Healthcare Australia are:

  • To foster and promote the principles, practice, development and philosophy of voluntary health insurance;
  • To make representations and submissions where deemed necessary or desirable to the appropriate persons or authorities in respect of any matter affecting the interests of members
  • To provide a medium through which opinions of members may be ascertained or expressed;
  • To consult and liaise with relevant national, international and institutional authorities and agencies in Australia and overseas ;
  • To maintain close cooperation with departments and agencies of the Government of Australia in order to be fully informed as to Government policies relating to voluntary health insurance;
  • To encourage by such means as Private Healthcare Australia deems appropriate the interest and participation of the Australian public in the activities of Private Healthcare Australia and its members.

Private Healthcare Australia Limited Board Members

(as at November 2015)

Private Healthcare Australia’s Chief Executive Officer is Dr Rachel David

Private Healthcare Australia’s President is Mr Rob Bransby, Managing Director of HBF

Member Organisation Position/location
Mr Rob Bransby HBF Health Ltd President
Mr Mark Valena GMHBA Ltd Vice President
Mr Rob Seljak Queensland Teachers’ Union Health Fund Ltd Vice President
Dr Andrew Wilson Medibank Private Ltd Audit Committee Chair
Dr Shaun Larkin HCF Ltd New South Wales
Mr Brad Joyce Teachers Health Fund New South Wales
Mr Rhod McKensey NIB Health Funds Ltd New South Wales
Mr Gerard Fogarty Defence Health New South Wales
Dr Dwayne Crombie Bupa Australia Pty Ltd Victoria
Mr Byron Gregory Health Partners Ltd South Australia
Mr Chris Williams St.LukesHealth Ltd Tasmania

Our Vision

Our vision is to work independently and with governments to provide Australians with the best cover, the best access, and the best healthcare services in the world.

Our Role and Mission

Our role is to represent over 12.8 million Australians who choose better quality healthcare services. Our mission is to put their healthcare needs first.

Our Quality Standards

We clearly stand for the provision of ‘better quality’ healthcare services for all our members.

Our Values and Beliefs

Our members:

  • value responsibility and believe in taking control of their own healthcare affairs.
  • value freedom of choice and believe in their right to choose their own health cover and treatment.
  • value quality and believe in their right to choose better quality healthcare services.
  • value service and believe that speed and convenience are important aspects of service.
  • value affordability and believe that governments need to recognise the real financial contribution that members make in supporting Australia’s health system.